segmentation audit

A new venture or product can rarely serve everyone in the market. They usually start by dividing the market up. To take it further, within these market segments they identify and profile distinct commonalities, needs and wants. Market segments can be identified by demographics, psychographics and behaviors. The largest potential segment becomes the primary market. A marketing offer is developed and is then positioned with the target buyers.

Mass Marketing is the starting point for the various levels. The other levels of segmenting a market fall under micromarketing at one of four levels segments, already defined. Niche, a more narrowly defined group seeking a distinctive mix of benefits.

The segmentation audit and questionnaire that follows and that is once completed is something the entrepreneur can use as a market research tool and blue print. It guides you and helps you consider all elements of segmentation as a core driving strategy, as well as a guideline check list to make sure all elements are covered. You can then print out a copy and use it for future research and help you double check all aspects involved, as well as to consider when making certain decisions, depending on the completeness and accuracy of the audit.

Segmentation

 

If you have a product that you already have a patent for and would like to take the audit please click below to fill out a few question we have in order for us to fulfill your request.

 

If you have a new product that you feel you need to have a non-disclosure agreement for please contact us to discuss before you proceed.

Footnote: M2 & P1