positioning audit

Is how the product or service is perceived by the target customer and market compared to it's competition. It answers the question, why should a target customer buy my product or service over my competition. In essence, they want to know the unique differentiations, characteristics as perceived by this customer. What is the key attribute, benefit and feature. And it must carry through all aspects of the marketing mix. In the final analysis, target customers don't buy features, they buy benefits, based on perceived values of the benefits.

Establishing your key claim and distinctive competence. Establishing your key proof and sustained competitive advantage.

Should connote appropriate positioning, and if it doesn't, a tag line or slogan must completely communicate the appropriate attributes. Communicates image, positioning and attributes

Consistency; in communicating and in the marketing mix

Positioning

 

The Positioning audit and questionnaire that follows and that is once completed is something that entrepreneur can use as a market research tool and blue print. It guides you and helps consider all elements of positioning as a core drive strategy as well as a guideline check list to make sure all elements are covered. You can then print out a copy and use it for future research and help you double check all aspects involved as well as to consider when making certain decisions, depending on completeness and accuracy of the audit

If you have a product that you already have a patent for and would like to take the audit please click below to fill out a few question we have in order for us to fulfill your request.

 

If you have a new product that you feel you need to have a non-disclosure agreement for please contact us to discuss before you proceed.

Footnote: M2 & P1