glossary

Business without a doubt has it's own language.  The better you speak it, the easier it is to do business.  We've all experienced being on the outside of a conversation for lack of vocabulary, or using a word completely incorrectly and showing our depth on a subject.  If you're in a foreign country and don't speak the language it can be difficult.  Some locals will make the effort to speak with you, some won't. Behind that annoyed look is probably the thought, "What's the matter, don't you speak business?"

In this glossary we not only bring to you the vocabulary of general business, we bring you all the local dialects as well.  Areas such as:

• Sales & Marketing

• Trade Shows

• Standard & non-standard finance

• Entrepreneuring

• Venture Capital (separate glossary)

Although this glossary is already quite extensive, for us it's an on-going labor of love.  The business world is anything but stagnant, and it's the same for it's vocabulary. 

Be sure to add this page to your favorites.  When you come across a business term that you're not quite sure of it'll be a very useful reference.

Click on a letter to go to the desired point in the glossary.

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

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bibliography

Aresty Institute of Executive Education, The Wharton School. University of Pennsylvania. New Business Development, January 29, 1988.

Bean, Roger and Russell Radfor. Powerful Products, Strategic Management of Successful New Product Development. New York: AMACOM, 2000.

Executive Wharton Program, The Wharton School. University of Pennsylvania. Strategy Analysis for Finance & Marketing, January 29, 1988.

Kotler, Philip. Marketing Management. New Jersey: Pearson Education, 2003.

Lodish, Leonard M., Morgan, Howard Lee, and Kallianpur, Amy. Entrepreneurial Marketing. New York: John Wiley & Sons, Inc., 2001.

Rise, Al and Laura Ries. The 22 Immutable Laws of Branding; How to Build Protect or Service into a World Class Brand. New York: Harper Business, 2002.

Rise, Al and Laura Ries. The 22 Immutable Laws of Marketing; How to Build Protect or Service into a World Class Brand. New York: Harper Business, 2002.

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. McGraw-Hill, Inc. 1981.

Rosen, Emanuel. The Anatomy of Buzz. New York: Double Day, 2002.

Silver, David, and A. David Silver.  Up Front Financing: The Entrepreneurs Guide. New York: John Wiley & Sons, Inc., 1988

Smilor, Ray. Darubg Visionaries; How Entrepreneurs Build Companies. Inspire Allegiance & Create Wealth. Massachusetts: Adams Media Corporation, 2001.

U.S. Department of Energy, Inventions & Innovations program. Making the Licensing Decision. Mohawk Research Corporation. 1985.

 

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